Sallie Blackmon is a force of nature. She was born during a volcanic eruption, so she's always been drawn to high-impact things. Her career in SEO and Content Marketing has allowed her to work on some of the most challenging projects in the digital space — and she loves it. With a staunch devotion to social justice, cannabis reform, and sustainability, Sallie sees her work as an extension of her values and is devoted to helping brands create content with real purpose.
Why Keyword Research Is Important to Your Marketing Success
Content Marketing Strategy
As an experienced marketer, you understand the incredible value of search engine traffic — and it’s no wonder why! Did you know that 68% of online experiences originate from searching on Google or other engines, and more than half (53.3%) of all website visits are generated by organic searches? This indicates that keyword research is important to your marketing success.
Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility an...
Why Keyword Research Is Important to Your Marketing Success
Content Marketing Strategy
As an experienced marketer, you understand the incredible value of search engine traffic — and it’s no wonder why! Did you know that 68% of online experiences originate from searching on Google or other engines, and more than half (53.3%) of all website visits are generated by organic searches? This indicates that keyword research is important to your marketing success.
Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility an...
Content Marketing Trends From the Start of 2023
Content Marketing Strategy
Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance. And because it touches every part of a marketing plan, content marketing trends are constantly changing to adapt to new audiences, technologies, and content objectives....
AI Content for SEO: How Does AI Content Impact Site Performance?
Content Marketing Strategy
The SEO landscape inevitably changes every year, and new strategies, standards, and technological innovations come with that. As the public becomes more aware of the capabilities of artificial intelligence, or AI, it’s no surprise that AI content for SEO has made its way into the mainstream. This has raised a major question for many marketers: What does this mean for SEO and website performance?
This article will explore the potential implications of using AI-genera...
SEO Writing 101 for Business Owners
As a business owner, you know that one of the most important things you can do to bring in new customers is to have a website that ranks high in search engine results. But what you might not know is that the key to achieving this is good SEO writing.
SEO is the process of making your website more visible to potential customers by improving your ranking in search engine results. And a big part of that is creating well-written, keyword-rich content that will provide value to the reader and help...
How Long Should Blog Posts Be?
Ranking content in search requires your post to be the most valuable piece on the topic. But how do we (and search algorithms) measure value?
One easily measurable statistic is content length, which begs the question, how long a blog post needs to be in order to rank? And there are many studies (1, 2, 3) that seek to provide that answer.
The simple answer is typically 1,000 to 2,500 words. The reality is that there are many exceptions to this guideline, and content length should be exactly ho...
Creating High-Quality Content
Basic SEO
Content Creation
Creating high-quality content means going above and beyond a typical blog post to include thoughtful and valuable content based on research, data, and well-crafted copy.
SEO content writing aims to enhance a website's visibility and, by extension, its profitability — which overlaps directly with content marketing services. High-quality content contains compelling narratives that draw readers in, keep them on your website longer, and provokes actions that further you...
Creating a Blog Strategy
If you own a business, manage a brand, or want to establish an influential voice in your field, developing a thoughtful and skillful blog strategy should be a top priority.
According to the Content Marketing Institute's B2B Content Marketing 2022 Report, 70-75% of B2B marketers used content marketing to build credibility and educate their audience in the past year. Even better, when coupled with other digital marketing tools, content marketing can help boost website traffic and improve search...
ADAS vs Autonomous Driving: What is the Role of ADAS in Autonomous Driving?
Self-driving or autonomous cars are all the rage these days. However, though the terms are often used interchangeably, there is a distinction between autonomous driving and self-driving as well as ADAS vs autonomous driving.
Autonomous driving is the ability of a vehicle to drive itself. On the other hand, self-driving is often thought of as a future concept or vision in which cars would be able to complete all phases from start to finish without any human input. The distinction between the t...
What is Driver Attention Warning/Drowsiness Detection?
One in 25 drivers admit to dozing off while behind the wheel, according to the CDC. As driver distraction and driver drowsiness continue to increase in frequency, driver assistance systems are becoming more prevalent. One of the newest technologies is driver attention warning. Drowsy drivers often have a hard time keeping their eyes open, leading to accidents. Driver Attention Warning monitors the driver’s eye position and head movements for signs of fatigue or inattentiveness while driving, ...
What is an ADAS radar sensor?
ADAS Radar Sensor: How it Works & Why it Needs Calibration
Automotive radar sensors are often a vital component of Advanced Driver Assistance Systems (ADAS). Radar sensors require recalibration after certain events to ensure optimal performance. In this article, we will explain what ADAS radar is, how it works, and why it’s vital to calibrate.
Radar
The word “radar” is an acronym that stands for Radio Detection and Ranging. This technology has been in use since before World War II to track th...
ADAS Sensors Guide
ADAS sensors are a group of automotive sensors used in advanced driver assistance systems. These sensors help keep drivers safe by providing information about the car’s surroundings. There are many different types of ADAS sensors, including cameras, radar, lidar (light detection and ranging), sonar/ultrasonic, and more.
This article will be an in-depth rundown of all the different types of ADAS sensors, along with their functions and pros/cons to help drivers understand why they are so import...
What is Lane Change Assist?
As car technology advances, so do the safety features available in new models. One such ADAS (Advanced Driver Assistance System) is lane change assist. This feature helps drivers safely make lane changes and can be a real lifesaver when busy roads make it difficult to keep track of approaching vehicles in adjacent lanes.
Lane change assist systems in cars have the potential to make highways a dramatically safer place to travel in today’s distracted world. Understanding lane change assistance ...
1. Choose the Right Space to Build A Grow Room
If you’re interested in growing your own cannabis, you’re going to need a grow room. This is where you’ll control the environment and create the perfect conditions for your plants to thrive. Building a grow room can be tricky, but don’t worry – we’re here to help! In this article, we’ll walk you through the step-by-step process of how to build a grow room from scratch. We’ll give you tips on picking the right space, choosing the proper equipment, and setting up your grow area. So read on and ...
The Ultimate Indoor Grow Room Supplies List
Are you an indoor grower looking to set up your own indoor or hydroponic grow room? If so, you’ll need to ensure you have all the right supplies before you start. To help, we’ve put together an indoor grow room supplies list that every indoor grower should have. This list includes everything from basic grow room essentials like fans and air filters to more specific items like hydroponic grow systems and marijuana grow lights.
No matter what indoor grow room you’re setting up, be sure to have ...