Sallie Blackmon

A familiar specter is haunting cannabis retailers: constant turnover among front-line workers. How to stop the churn before it affects your bottom line?
Cannabis retailers hear familiar complaints about the in-store experience. Rushed interactions, uneven product knowledge and a lack of helpful guidance at the point of sale all hurt revenue.
And yet they persist even in mature cannabis markets, where retail has had years to adapt and evolve.
What’s happening? In MJBizDaily interviews, operato...

Brands can win at cannabis marketing and advertising despite the many restrictions imposed on them.
Shut out from most advertising channels, cannabis operators – and their marketing partners – are rethinking how to reach consumers in a highly competitive environment.
Instead of billboards and media buys, they’re turning to sharp search strategy, culture-rich content hubs and storytelling shaped by tracked and measured audience behavior to drive growth.
Agency leaders and digital strategists t...

Cannabis operators are watching an unexpected consumer shift transform retail.
Gen Z, the industry’s youngest legal consumers, are coming in to buy. They’re just navigating cannabis with more intention and selectivity than other buyers.
“Very few people are coming in just to get blasted,” says Adrienne Airhart, director of operations at The Higher Path and The Other Path, two Los Angeles cannabis stores.
“Gen Z is using THC to work out, to study, to get through social anxiety. It’s part of th...

Instead of billboards and media buys, they’re turning to sharp search strategy, culture-rich content hubs and storytelling shaped by tracked and measured audience behavior to drive growth.
Agency leaders and digital strategists tell MJBizDaily that successful advertising and marketing strategies depend on authenticity, owned assets and hyperlocal relevance rather than broad ad reach.
And instead of relying on fickle earned media or risking bans on social-media platforms, the shift also allows...

For years, THC percentage has dictated price, perception and bragging rights up and down the cannabis supply chain from seed to sale.
But as operators seek to break the cycle of THC addiction and consumers look for clarity, focus and calm over couch-lock highs, “functional THC” is emerging as the legal industry’s next measure of value.
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Cannabis advocates have for years tried to convince consumers that THC percentage is at best an unreliable indicator of product quality and e...

For Melissa Sturgess, the CEO of London-based biotech firm Ananda Pharma, this situation presents an opportunity, she told MJBizDaily.
Ananda Pharma is applying pharmaceutical-grade rigor to cannabinoid research to develop what could become the first regulator-approved CBD treatment for endometriosis, a painful condition where uterine-lining-like tissue grows outside the uterus.
This path reflects a broader shift in cannabis: credibility depends on proof, not promises, a point that’s becoming...

Dabbing used to mean dangerous butane torches, messy sticky tools and overheated nails that scorched your throat before you could taste the cannabis concentrate.
But today, thanks to Bluetooth-enabled “smart rigs” and other connected hardware that offer a sleek, app-driven experience, dabbing feels more like a Nest thermostat than a DIY science project.
For retailers in the $32 billion U.S. cannabis industry, next-generation cannabis hardware is encouraging a once-niche market to become a pro...

Amid tax woes and price compression, cannabis retailers are searching for new ways to boost their bottom lines.
The secret solution? Small-ticket items and smarter retail systems, according to Mike Martin, the vice president of sales at Denver-based gear wholesaler Luvbuds.
Oversaturation and excess supply have driven retail prices down by about 32% since 2021, while operators continue to face high regulatory costs, overhead and federal tax burdens.
Enter “The TRIAD”- a collaboration between ...

As NBA legend Carmelo Anthony cements his Hall of Fame legacy, his cannabis line is sparking up one of its own.
A synergistic collaboration with Skyworld, an indigenous-owned cultivator, prioritizes process over hype, building a partnership on discipline, data and authenticity.
The result? Hall of Flame, a special-edition flower line and infused pre-roll collection celebrating Anthony’s induction.
More than a product drop, Hall of Flame serves as a blueprint for how celebrity cannabis brands ...

A solid content strategy enables you to deliver your message in a consistent way while maximizing resources and business outcomes. For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B content marketing strategy is crucial for driving results.

Let’s dive into the key elements of a successful content marketing strategy.

What Are the Steps To Building a B2B Content Marketing Strategy?

A B2B content marketing strategy is a comprehe...

Writing Tips
In the dynamic world of digital media, where trends and information evolve daily, the shelf life of online content can be surprisingly short. For freelance writers navigating this situation, understanding the importance of a content refresh is crucial. Not only does it keep the material relevant and engaging, but it’s also a key strategy for enhancing your clients’ search engine visibility.
This guide is crafted specifically for you, the freelance writer tasked with breathing new...

In this guide, we’re breaking down our best practices for updating website content — an essential task for any business looking to stay relevant. We’ve got some easy, actionable advice that’ll revamp your content in no time, ensuring your audience and search engines keep seeing you as the go-to expert in your industry.
Whether you’re a one-person business or a marketing manager, there’s plenty here to help you create and maintain a successful content refresh strategy.
Signs Your Website Needs...

Driving local traffic with organic marketing is essential for companies that conduct business in person. With strong local digital visibility, these companies can attract new customers, engage existing customers, and establish a strong brand presence in their established markets.
It’s not enough to create a location page and expect it to land at the top of SERPs. Businesses must optimize their pages and provide information valuable to the local community to rank.
What Are Location Pages?
Loca...

Repurposing content means creatively reusing existing blog content in new and innovative ways to extend its value and reach. Think of it like upcycling in the world of content creation. For example, a well-received blog post could be transformed into an engaging podcast episode, an eye-catching infographic, a downloadable, or a shareable social media post.
This helps businesses and individuals save time and resources and amplifies the visibility and longevity of the original content. Moreover...

As a business owner, you know that one of the most important things you can do to bring in new customers is to have a website that ranks high in search engine results. But what you might not know is that the key to achieving this is good SEO writing.
SEO is the process of making your website more visible to potential customers by improving your ranking in search engine results. And a big part of that is creating well-written, keyword-rich content that will provide value to the reader and help...