Sallie Blackmon

A solid content strategy enables you to deliver your message in a consistent way while maximizing resources and business outcomes. For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B content marketing strategy is crucial for driving results.

Let’s dive into the key elements of a successful content marketing strategy.

What Are the Steps To Building a B2B Content Marketing Strategy?

A B2B content marketing strategy is a comprehe...

Writing Tips
In the dynamic world of digital media, where trends and information evolve daily, the shelf life of online content can be surprisingly short. For freelance writers navigating this situation, understanding the importance of a content refresh is crucial. Not only does it keep the material relevant and engaging, but it’s also a key strategy for enhancing your clients’ search engine visibility.
This guide is crafted specifically for you, the freelance writer tasked with breathing new...

In this guide, we’re breaking down our best practices for updating website content — an essential task for any business looking to stay relevant. We’ve got some easy, actionable advice that’ll revamp your content in no time, ensuring your audience and search engines keep seeing you as the go-to expert in your industry.
Whether you’re a one-person business or a marketing manager, there’s plenty here to help you create and maintain a successful content refresh strategy.
Signs Your Website Needs...

Driving local traffic with organic marketing is essential for companies that conduct business in person. With strong local digital visibility, these companies can attract new customers, engage existing customers, and establish a strong brand presence in their established markets.
It’s not enough to create a location page and expect it to land at the top of SERPs. Businesses must optimize their pages and provide information valuable to the local community to rank.
What Are Location Pages?
Loca...

Repurposing content means creatively reusing existing blog content in new and innovative ways to extend its value and reach. Think of it like upcycling in the world of content creation. For example, a well-received blog post could be transformed into an engaging podcast episode, an eye-catching infographic, a downloadable, or a shareable social media post.
This helps businesses and individuals save time and resources and amplifies the visibility and longevity of the original content. Moreover...

As a business owner, you know that one of the most important things you can do to bring in new customers is to have a website that ranks high in search engine results. But what you might not know is that the key to achieving this is good SEO writing.
SEO is the process of making your website more visible to potential customers by improving your ranking in search engine results. And a big part of that is creating well-written, keyword-rich content that will provide value to the reader and help...

Welcome to a world where the humble mushroom takes center stage and reveals its potential as a functional powerhouse. Functional mushrooms, far from your everyday culinary varieties, are a class of fungi known for their potent health benefits. They have been a cornerstone of traditional medicine for centuries.
Now, as we rekindle our relationship with nature, these mighty mushrooms are making a significant resurgence, gaining popularity in everything from dietary supplements to gourmet cuisin...

Welcome to the diverse world of Gelato strains, where every puff is a journey through unique flavors, aromas, and effects. If you’re a cannabis enthusiast with a penchant for high-quality, flavorful buds, you’re in the right place. Let’s explore some of the most popular Gelato strains that have captivated hearts and palates worldwide.
Different Gelato Strains for Every Palate
Are you looking for the best gelato strain for your session? Fortunately, there’s no lack of options for finding some ...

Welcome to the ultimate guide on weed concentrates, tailored for the connoisseur seeking sophistication and information. Whether you’re a seasoned dabber or new to the scene, this comprehensive overview will elevate your knowledge and appreciation for the art of cannabis concentrates.
How are Weed Concentrates Made?
Diving into the world of weed concentrates is like stepping into a high-tech lab, where science and artistry blend to extract the very essence of cannabis. It’s a fascinating jour...

Whether you’re looking to go on an adventure in the great outdoors or you just want to relax with some friends and get festive, having a stacked list of cozy cannabis strains will keep your spirits high until the chillier months are over. Flore believes you should be able to access great weed all year round, and we’ve got an awesome selection of strains to keep you happy and hazy when the frost comes. Check out this winter weed guide for our strain recommendations and tips on storing your wee...

If you’ve ever considered making edibles with weed, you’ll know there’s some vital information required to make them safely and successfully. In this handy guide, you’ll learn some valuable tips and techniques necessary for making cannabis edibles. We’ll cover everything from recommendations for cannabis strains and selecting a cooking oil to the proper dosage for a beginner. So let’s get started – time to fire up the oven and have some fun!

Content Marketing Strategy
As an experienced marketer, you understand the incredible value of search engine traffic — and it’s no wonder why! Did you know that 68% of online experiences originate from searching on Google or other engines, and more than half (53.3%) of all website visits are generated by organic searches? This indicates that keyword research is important to your marketing success.
Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility an...

Content Marketing Strategy
Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance. And because it touches every part of a marketing plan, content marketing trends are constantly changing to adapt to new audiences, technologies, and content objectives....

Content Marketing Strategy
The SEO landscape inevitably changes every year, and new strategies, standards, and technological innovations come with that. As the public becomes more aware of the capabilities of artificial intelligence, or AI, it’s no surprise that AI content for SEO has made its way into the mainstream. This has raised a major question for many marketers: What does this mean for SEO and website performance?
This article will explore the potential implications of using AI-genera...

Ranking content in search requires your post to be the most valuable piece on the topic. But how do we (and search algorithms) measure value?
One easily measurable statistic is content length, which begs the question, how long a blog post needs to be in order to rank? And there are many studies (1, 2, 3) that seek to provide that answer.
The simple answer is typically 1,000 to 2,500 words. The reality is that there are many exceptions to this guideline, and content length should be exactly ho...