Sallie Blackmon is a force of nature. She was born during a volcanic eruption, so she's always been drawn to high-impact things. Her career in SEO and Content Marketing has allowed her to work on some of the most challenging projects in the digital space — and she loves it. With a staunch devotion to social justice, cannabis reform, and sustainability, Sallie sees her work as an extension of her values and is devoted to helping brands create content with real purpose.
SEO Writing 101 for Business Owners
As a business owner, you know that one of the most important things you can do to bring in new customers is to have a website that ranks high in search engine results. But what you might not know is that the key to achieving this is good SEO writing.
SEO is the process of making your website more visible to potential customers by improving your ranking in search engine results. And a big part of that is creating well-written, keyword-rich content that will provide value to the reader and help...
Fun-gi Wellness: Unlocking the Magic of Functional Mushrooms
Welcome to a world where the humble mushroom takes center stage and reveals its potential as a functional powerhouse. Functional mushrooms, far from your everyday culinary varieties, are a class of fungi known for their potent health benefits. They have been a cornerstone of traditional medicine for centuries.
Now, as we rekindle our relationship with nature, these mighty mushrooms are making a significant resurgence, gaining popularity in everything from dietary supplements to gourmet cuisin...
Most Popular Gelato Strains
Welcome to the diverse world of Gelato strains, where every puff is a journey through unique flavors, aromas, and effects. If you’re a cannabis enthusiast with a penchant for high-quality, flavorful buds, you’re in the right place. Let’s explore some of the most popular Gelato strains that have captivated hearts and palates worldwide.
Different Gelato Strains for Every Palate
Are you looking for the best gelato strain for your session? Fortunately, there’s no lack of options for finding some ...
Weed Concentrates Explained
Welcome to the ultimate guide on weed concentrates, tailored for the connoisseur seeking sophistication and information. Whether you’re a seasoned dabber or new to the scene, this comprehensive overview will elevate your knowledge and appreciation for the art of cannabis concentrates.
How are Weed Concentrates Made?
Diving into the world of weed concentrates is like stepping into a high-tech lab, where science and artistry blend to extract the very essence of cannabis. It’s a fascinating jour...
What’s the Best Weed for Winter?
Whether you’re looking to go on an adventure in the great outdoors or you just want to relax with some friends and get festive, having a stacked list of cozy cannabis strains will keep your spirits high until the chillier months are over. Flore believes you should be able to access great weed all year round, and we’ve got an awesome selection of strains to keep you happy and hazy when the frost comes. Check out this winter weed guide for our strain recommendations and tips on storing your wee...
Making Edibles with Weed: A Step-by-Step Guide
If you’ve ever considered making edibles with weed, you’ll know there’s some vital information required to make them safely and successfully. In this handy guide, you’ll learn some valuable tips and techniques necessary for making cannabis edibles. We’ll cover everything from recommendations for cannabis strains and selecting a cooking oil to the proper dosage for a beginner. So let’s get started – time to fire up the oven and have some fun!
Why Keyword Research Is Important to Your Marketing Success
Content Marketing Strategy
As an experienced marketer, you understand the incredible value of search engine traffic — and it’s no wonder why! Did you know that 68% of online experiences originate from searching on Google or other engines, and more than half (53.3%) of all website visits are generated by organic searches? This indicates that keyword research is important to your marketing success.
Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility an...
Why Keyword Research Is Important to Your Marketing Success
Content Marketing Strategy
As an experienced marketer, you understand the incredible value of search engine traffic — and it’s no wonder why! Did you know that 68% of online experiences originate from searching on Google or other engines, and more than half (53.3%) of all website visits are generated by organic searches? This indicates that keyword research is important to your marketing success.
Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility an...
Content Marketing Trends From the Start of 2023
Content Marketing Strategy
Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance. And because it touches every part of a marketing plan, content marketing trends are constantly changing to adapt to new audiences, technologies, and content objectives....
AI Content for SEO: How Does AI Content Impact Site Performance?
Content Marketing Strategy
The SEO landscape inevitably changes every year, and new strategies, standards, and technological innovations come with that. As the public becomes more aware of the capabilities of artificial intelligence, or AI, it’s no surprise that AI content for SEO has made its way into the mainstream. This has raised a major question for many marketers: What does this mean for SEO and website performance?
This article will explore the potential implications of using AI-genera...
How Long Should Blog Posts Be?
Ranking content in search requires your post to be the most valuable piece on the topic. But how do we (and search algorithms) measure value?
One easily measurable statistic is content length, which begs the question, how long a blog post needs to be in order to rank? And there are many studies (1, 2, 3) that seek to provide that answer.
The simple answer is typically 1,000 to 2,500 words. The reality is that there are many exceptions to this guideline, and content length should be exactly ho...
Creating High-Quality Content
Basic SEO
Content Creation
Creating high-quality content means going above and beyond a typical blog post to include thoughtful and valuable content based on research, data, and well-crafted copy.
SEO content writing aims to enhance a website's visibility and, by extension, its profitability — which overlaps directly with content marketing services. High-quality content contains compelling narratives that draw readers in, keep them on your website longer, and provokes actions that further you...
Creating a Blog Strategy
If you own a business, manage a brand, or want to establish an influential voice in your field, developing a thoughtful and skillful blog strategy should be a top priority.
According to the Content Marketing Institute's B2B Content Marketing 2022 Report, 70-75% of B2B marketers used content marketing to build credibility and educate their audience in the past year. Even better, when coupled with other digital marketing tools, content marketing can help boost website traffic and improve search...
ADAS vs Autonomous Driving: What is the Role of ADAS in Autonomous Driving?
Self-driving or autonomous cars are all the rage these days. However, though the terms are often used interchangeably, there is a distinction between autonomous driving and self-driving as well as ADAS vs autonomous driving.
Autonomous driving is the ability of a vehicle to drive itself. On the other hand, self-driving is often thought of as a future concept or vision in which cars would be able to complete all phases from start to finish without any human input. The distinction between the t...
What is Driver Attention Warning/Drowsiness Detection?
One in 25 drivers admit to dozing off while behind the wheel, according to the CDC. As driver distraction and driver drowsiness continue to increase in frequency, driver assistance systems are becoming more prevalent. One of the newest technologies is driver attention warning. Drowsy drivers often have a hard time keeping their eyes open, leading to accidents. Driver Attention Warning monitors the driver’s eye position and head movements for signs of fatigue or inattentiveness while driving, ...